Content marketing is demanding—but it doesn’t have to be. This year, I’ve optimized my content marketing strategy, have fully embraced repurposing content and I want to show you how to do the same.
While it took me a few months to set up the perfect content repurposing tool—yes, it’s perfect—I feel more confident than ever in my content strategy framework for my small but mighty business.
Let this blog be your guide to repurposing content, optimizing your content strategy, maximizing your time, and improving your conversions as a result.
LET THE LIFESPAN OF YOUR CONTENT INFLUENCE YOUR CONTENT REPURPOSING STRATEGY
As a creative entrepreneur, I’ve always been drawn for marketing because of its visual nature. But the amount of time that’s required for curating quality content, making sure it stands out enough to stop someone’s scroll, only to have it be seen by a very small segment of my followers… I had to ask myself: why?
Why am I spending so much of my valuable time towards a platform that doesn’t give me much of a return on investment?
There are many other social media platforms and content marketing channels that will perform better for my business goals.